It is not uncommon for companies to lose momentum and even become paralysed for fear of making the wrong turn, or not having analyzed something completely. While it is important to be thorough in one’s assessment of opportunities, it is extremely important to continue to make progress and execute on the not-so-perfect plan.  “Moving the ball” not only helps garner momentum, it also allows for better and at times faster decision making, eventually aligning all parties involved towards the goal. Time is an important dimension, and it is easy to lose sight of it in our zeal to make the perfect plan or create the most comprehensive system.

This is so true in sports as well. Any coach will recommend to keep moving the ball around as that creates opportunities besides keeping everyone on the team on its toes and not flat-footed.

As an entreprenuer, one faces tremendous challenges daily; challenges that can cripple momentum. However, the most important thing is not to lose sight of the goal and continue to march towards that goal.

“We just have to keep the ball moving”, as one of my favorite customer always says…