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No excuses for an unprofessional web presence anymore

Business Strategy, Uncategorized, Web Strategy

The web is the most economical channel that a business can have to market and/or sell their services/products. Not only is it available 24/7, it is also accessible by anyone from any place as long as they have internet access. Businesses who do not have a professional web presence are not only missing out on an opportunity to leverage this efficient sales and marketing channel, they are also arguably doing “disservice” to their own company. The Economist in an article a couple of years back stated that a less than professional website is worse than not having a website at all. There is no tolerance for a site that is difficult to load, or is not pleasing to the eyes. In some ways, it reflects the business’ attitude towards quality and service. From a customer’s perspective, if the vendor is not going to take the time and effort to present itself properly, then there is no guarantee that the vendor would go the extra mile to deliver high quality service. In this “flat” day and age, costs could not be an excuse anymore for not being able to have a professional looking website. There are a number of high quality, affordable providers who utilize labor arbitrage across the globe to deliver affordable services. Nevertheless, the website needs to be looked upon as an investment, rather than as a cost by business. Websites can typically be the the first introduction to your clients, and could be the difference whether you will receive that phone call from the prospect.

Google, Yahoo, MSN, and other engines are revolutionizing lead generation over the internet. Business cannot simply ignore the fact that there are people looking for services on the net. But that’s for a different topic soon…

February 20, 2008   |   Posted by Imran Aftab


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